With the imminent launch of a special timeline at patek.com to showcase their history – the longest uninterrupted history of any watch brand, I have been asked to design and illustrate a timeline that will be featured on their Magazine, exclusively distributed to their very own clients worldwide.
The real beauty of a Patek Philippe watches is in its movements. Every single part is hand-finished, which might appear to be an excessive detail considering that only a sophisticated watch lover can truly appreciate it.
The timeline is designed to represent the fascinating stories from their past and present, with a sense of lecture inspired of their complex watch movement.
During the Grand Exhibition of Patek Philippe at the Saatchi Gallery in London, the timeline has beautifully been animated (see below) by Forward Worldwide especially for the exhibition.
Video courtesy of Forward Worldwide.
A pdf portfolio of the entire project is available on request.